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Isnin, 18 Oktober 2010

DEFINITION - HUMAN, CUSTOMER AND STRUCTURAL CAPITAL

human capital
  
Definition
Human capital is the attributes of a person that are productive in some economic context. Often refers to formal educational attainment, with the implication that education is investment whose returns are in the form of wage, salary, or other compensation. These are normally measured and conceived of as private returns to the individual but can also be social returns.



customer capital
  
Definition
Value of relationships that a firm builds with its customers, and which is reflected in their loyalty to the firm and/or its products. It is one of the three kinds of intellectual capital of a firm (the other two are human capital and structural capital) that are not reflected in a balance sheet.


structural capital

Definition
Competitive intelligence, formulas, information systems, patents, policies, processes, etc., that result from the products or systems the firm has created over time. One of the three types of intellectual capital (the other two are 'customer capital' and 'human capital'), it does not reside in the heads of the employees and remains with the organization even when they leave.

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